Free Tool
How Visible Is Your
Business on Google?
Most service businesses are invisible to the customers searching for them right now. Enter your details below — Alfred will audit your Google presence and email you a personalised report within 24 hours.
Please enter your business name.
Please enter your city or suburb.
Please select your trade.
Please enter a valid email address.
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No spam. Your details are used only to prepare your audit.
Scanning your business…
Checking Google Business Profile, SEO, reviews, and local pack visibility
What the audit
checks
Four factors determine whether customers searching for your trade can find and trust your business.
01
Google Business Profile completeness
Is your GBP claimed, verified, and fully filled out? Missing categories, hours, or photos directly reduce your local pack ranking. Most trades businesses have a 40–60% complete profile.
02
Website SEO fundamentals
Does your site have city + trade keyword targeting, a mobile-first layout, and fast load times? Most trades websites were built to look good, not rank. They rarely include the search terms customers actually use.
03
Review volume and recency
Google's algorithm weights reviews heavily — both count and recency. A business with 12 reviews from 2021 ranks below a competitor with 30 reviews from the last 6 months. Most trades businesses don't have a system to collect reviews.
04
Local pack visibility
Are you appearing in the 3-pack map results for your main trade + city search? This single factor drives more inbound calls than anything else for local service businesses. If you're not in the 3-pack, you're losing jobs to whoever is.
What good Google
presence looks like
The difference between invisible and in-demand is usually 3–4 fixable gaps.
78%
of local service searches result in a call or visit within 24 hours — if the business appears in the 3-pack
5–10x
more inbound calls from local pack placement versus organic page 1 results for trades searches
3.4★
average Google rating for trades businesses — most have room to improve both star rating and review volume
60%
of trades businesses have an incomplete Google Business Profile — missing hours, categories, or service areas
Common questions
Why does my Google Business Profile matter for trades?
78% of local service searches result in a call within 24 hours. If your profile is incomplete or absent from the local pack, those calls go to competitors who show up first. For trades businesses, a strong GBP is typically worth 5–15 inbound enquiries per month — without any ad spend.
What is the Google local pack?
The local pack is the map with 3 business listings that appears at the top of Google when someone searches for a service nearby — for example, "plumber Brisbane" or "electrician Melbourne CBD". Appearing in those 3 spots generates 5–10x more calls than ranking on page 1 of organic results.
Will this tool actually scan my business?
Alfred's team prepares a manual audit using your business details. It is not an automated API scan — it is a real review of your Google presence, done by hand, emailed within 24 hours. You will receive specific findings and actionable fixes, not a generic score.
How does Alfred fix Google presence issues?
Alfred audits your GBP completeness, review velocity, NAP consistency, and local citation coverage. For each gap, Alfred delivers a specific fix — profile optimisation, automated review request sequences to past customers, or citation building — included as part of the Growth and Scale plans.
Ready to be found
Customers are searching
for your trade right now
Book a free 20-minute call. Alfred will audit your Google presence, show you exactly what your competitors are doing better, and walk you through what it would take to appear in the 3-pack.
Book a Free Audit Call →