Free Tool
Client Reactivation
ROI Calculator
Most service businesses have 200–800 lapsed clients sitting in their database. This calculator estimates how much revenue is recoverable from one targeted reactivation campaign — in under 10 seconds.
300
$150
Clients likely to return
45
at ~15% return rate
Revenue recoverable
$6,750
from one campaign
Estimates based on real campaign averages across dental, salon, fitness, and real estate clients. Actual results vary.
Pre-fill by industry
Click your industry to load typical numbers. You can still adjust the sliders after.
Real results from
real campaigns
The 15% return rate is an average. Here is what it looks like in practice.
1,372%
ROI — dental practice, 312 patients contacted, 31 rebooked, $11,780 recovered in 10 days
3,890%
ROI — CrossFit gym, 28 inactive members reactivated, $31,920 12-month value recovered
23
Lapsed clients rebooked — boutique hair salon, first month, $2,760 recovered
4
Closed deals in 90 days — real estate agent, reactivated written-off leads from CRM
How the calculator
works
The math is simple. The execution is where most businesses fall down.
01
Return rate: 15%
Industry average for personalised reactivation sequences. Generic broadcast emails average 1–2%. The difference is personalisation — Alfred writes each message to the individual, not the list.
02
Revenue: returners × average spend
Recoverable revenue is the number of returning clients multiplied by their average transaction value. For repeat-visit businesses (dental, salon, gym), this understates actual lifetime value — a reactivated client typically visits 3–4 more times after returning.
03
ROI: (revenue / $800) × 100 − 100
The $800 is Alfred's Starter campaign cost — a flat fee covering AI copywriting, sequenced outreach to your full database, lead qualification, and calendar routing. No per-email charges, no monthly retainer.
Common questions
How accurate is the 15% return rate?
It is the average Alfred sees across dental, salon, fitness, and real estate clients. Dental and fitness clients tend to return at 18–22% because they have a recurring service need. Real estate leads trend lower at 10–12% because the purchase cycle is longer. You can adjust the slider to model a more conservative scenario.
What counts as an "inactive client"?
Any client who purchased or visited 3–18 months ago and has not booked or bought since. People outside that window (3 months or less) are not truly lapsed yet. People outside it on the long end (18+ months) have often moved or switched providers — the return rate on 2-year-old contacts drops significantly.
Do I need to give Alfred access to my CRM or booking system?
No. Alfred works from an export of your client list — a CSV with name, contact, and last visit date is enough. Alfred does not require integration with your practice management software, booking platform, or CRM.
How long does a reactivation campaign take?
Alfred contacts your full database over 5–10 business days, sending at human-paced intervals to avoid spam filters. Most clients see their first rebooked appointments within the first 3–4 days. A full campaign runs 10–14 days from list receipt to final follow-up.
Ready to recover your revenue
Your dormant clients
are waiting to hear from you
Book a free 20-minute call. Alfred will audit your database, estimate your real recovery potential, and walk you through exactly what a campaign would look like for your business.
Book a Free Audit Call →