What Dental Practices Pay for Marketing.
And What They Actually Need.
Most independent practices are running four separate tools and paying four separate invoices. One system handles new patients. One handles lapsed patients. One runs ads. None of them talk to each other — and the dentist manages all of it. Alfred replaces the entire stack. One system. Done for you.
Get a Free Audit →The typical dental practice marketing stack
Independent practices typically pay for some combination of these four things. Each one does one job. None of them does the job the practice actually needs most: a complete, coordinated growth system that runs without staff involvement.
| What they're paying for | Typical cost | New patients | Reactivation | AI visibility | Done for you |
|---|---|---|---|---|---|
| Patient recall & communication software | $400–600/mo | — | Partial | — | — |
| Dental marketing agency | $3,000–8,000/mo | Partial | — | — | Partial |
| Google Ads management + ad spend | $1,000–3,000/mo | Partial | — | — | Partial |
| Email newsletter platform | $50–200/mo | — | Partial | — | — |
| Total | $4,450–11,800/mo | ⚠️ | ⚠️ | — | — |
| Alfred AI | $797/mo | ✓ | ✓ | ✓ | ✓ |
Typical costs sourced from publicly available pricing pages. Your current spend may differ.
What each piece of the stack cannot do
The problem with running multiple tools is not just the cost. It is the gaps between them — the patients who fall through because no system owns the full lifecycle.
Only contacts patients already in your system
Recall tools can send appointment reminders and birthday messages. They cannot find new patients, cannot run outbound campaigns, and cannot get your practice found on ChatGPT or Perplexity. The dentist still has to configure and monitor the campaigns.
Build organic traffic over 6–12 months
Agencies are good at SEO, Google Ads, and social media. They do not do patient reactivation. They do not do AI search visibility. And results take months to materialise — while the retainer invoice arrives every 30 days.
New patients at a cost per click
Paid search delivers new patients — at $40–120 per click for competitive dental keywords. The moment the budget stops, the leads stop. There is no compound effect, no patient reactivation, and no AI search presence built.
Reach people who already know you
Newsletter platforms send to opted-in subscribers — existing patients who are already aware of your practice. They do not do outbound prospecting, cannot reactivate lapsed patients at scale, and are managed entirely by the practice.
The six functions Alfred runs for your practice
Alfred is not a tool the practice operates. It is a growth system Alfred operates on behalf of the practice. Six functions, one system, done for you.
Dormant revenue activated
Alfred identifies lapsed patients who haven't booked in 3–18 months and sends each one a personalised reactivation sequence. Average campaign: $11,780 recovered in 10 days. Zero ads, zero phone calls from staff.
New patients found and contacted
Alfred sources qualified new patient prospects from local directories and search, then contacts each one with a personalised, practice-specific message. Not a broadcast. Not a form. A real outreach that reads like it came from the practice.
Found when patients ask ChatGPT
When a patient in your area asks ChatGPT, Perplexity, or Google AI to recommend a dentist, Alfred makes sure your practice is cited. Schema markup, Google Business Profile optimisation, Foursquare data, and citation monitoring — all managed.
SEO and authority built over time
Alfred publishes dental-specific blog posts, service pages, and FAQ content that builds organic search authority and gives AI systems the structured content they need to cite your practice in answers.
Personalised at scale, zero effort
Every outreach message Alfred sends is written for that specific patient or prospect — something generic software cannot do. The ACA framework (Acknowledge, Compliment, Ask) ensures every message reads like it was written by a person who knows the recipient.
Follow-up runs without your staff
Warm responses are routed to your booking calendar automatically. Follow-up sequences run without anyone in the practice touching them. The dentist sees appointments appear. That is the entire job description.
One practice. Real results.
Every number below is from an actual campaign. One independent general dental practice in Melbourne.
No ads were run. No staff made phone calls. No software was integrated. Alfred handled the entire campaign.
Two plans. One outcome.
Alfred offers two plans for independent dental practices. No contracts. Cancel anytime.
AI search visibility
Schema markup, Google Business Profile optimisation, Foursquare data management, and monthly citation monitoring across ChatGPT, Perplexity, Google AI, and Bing Copilot. 60-day AI visibility guarantee.
Full done-for-you growth system
Patient reactivation, lead generation, AI search visibility, content, outreach, and marketing automation — all six functions, fully managed. $5,000 recovery guarantee in 30 days or full refund.
See what Alfred would replace
in your current stack
Free audit. No card required. We will map your current tools, identify the gaps, and show you exactly what Alfred would handle instead.
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